Magazine article Information Today

NewsEdge Upgrades to Insight 6.0, Spotlights Expertise of Editors

Magazine article Information Today

NewsEdge Upgrades to Insight 6.0, Spotlights Expertise of Editors

Article excerpt

NewsEdge (http://www.newsedge.com) subscribers concerned about the effect of the company's acquisition by Dialog Corp. had those fears allayed by the introduction of NewsEdge Insight 6.0. Combining technology with human acumen, Insight 6.0 promises same-day updating of some 15 industry-specific vertical market SmartWires. The industries covered are pharmaceutical; telecommunications; financial services; advertising and public relations; accounting, consulting, and legal services; automotive; banking; chemicals; computer equipment; healthcare; Internet; legal; oil and gas; regulatory; and semiconductors. Clicking on the News tab at the top left-hand corner of the screen brings up those topics to which the customer subscribes, with wire story headlines in the top pane and the full text in the bottom pane.

Editorial intervention assures that the stories are, in fact, on target. David Stewart, NewsEdge editor in chief, said: "We've learned from more than a decade of experience, reviewing hundreds of millions of news stories, that the human touch is vital in organizing news for true intelligence. We're proud that the NewsEdge Editors' Desk is the core differentiator of the NewsEdge product offering." Although NewsEdge is also well-known for its automated taxonomy building, it does not depend solely upon an automated solution. It's the human touch that keeps the taxonomies up-to-date and appropriately deployed.

Clicking on the Editor's Page brings up top business and world news, items not displayed willy-nilly but selected by the editorial staff. In addition to general news, customers can click on a NewsDesk industry category for related news that's drawn from hundreds of sources. The newspaper model works well for this portion of Insight 6.0, as does the magazine model for the industry news. With a cover story and breaking news chosen by editors, it gives the impression of a current industry e-zine. Stories do not automatically refresh; the replacement of one cover story by another is mandated by the editor, not the digital news feed.

Also new to Insight 6.0 is the addition of archival information. The Archive tab takes customers to an extensive news archive that provides contextual and historic backup to the real-time news in the SmartWires, allowing them to synthesize old and new. Included in the searchable archive are millions of documents from thousands of sources, such as trade press, business journals, newspapers, research studies, and analyst reports. Cliff Pollan, NewsEdge CEO, believes that this mixture helps customers overcome both information overload and information overlook. …

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