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McGraw-Hill Education to Register DOIs

Magazine article Information Today

McGraw-Hill Education to Register DOIs

Article excerpt

McGraw-Hill Education and Content Directions, Inc. have announced the signing of a comprehensive registration agreement through which McGraw-Hill Education will begin registering Digital Object Identifiers (DOIs) across all of its major book-publishing programs. DOI is a system for identifying and exchanging intellectual property in the digital environment. It is like the bar code in the physical world, but is used for Internet-based resources such as digital content that's published online. DOI uniquely identifies digital objects and provides a permanent link to the publisher, thus facilitating online transactions of all kinds, including e-commerce, rights management, and digital distribution.

Evelyn Sasmor, vice president of product and marketing technologies at McGrawHill Education, said: "McGraw-Hill Education has supported the DOI standard from the very beginning, and we are pleased that the system has now reached a point via the establishment of a commercial Registration Agency-Content Directions-where major publishers can now register large numbers of DOIs into the global directory. This opens a new era in publishers' use of the online medium, not only to sell e-books, individual chapters, and other innovative forms of content, but to sell traditional, physical books as well. The DOI will help us grow top-line revenue even as it also helps us reduce or avoid bottom-line costs."

David Sidman, founder and CEO of Content Directions, said: "McGraw-Hill Education has demonstrated vision and leadership by becoming the first major book publisher to adopt the DOI as its standard identifier. …

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