Magazine article Independent Banker

On the Record

Magazine article Independent Banker

On the Record

Article excerpt

Use the consumer logo to tell reporters the community banking story

The focal point of our consumer awareness campaign is the new logo and tagline that bankers are displaying nationwide to remind consumers to choose Your Community Bank because it's On Your Corner and In Your Corner.

However, the success of the campaign depends on reaching the public with our message and specific examples of how bankers like you contribute to the economic well-being of your community. The name of the game is to contact your media, or respond quickly when a reporter calls you. Here are some tips to help you.

What our symbol meansLike the four points of a compass, the symbol's four corners suggest the widespread availability of community banks, and the roof-like shapes represent the four groups community banks serve-individuals, businesses, farmers and communities.

Why choose a community bank?-Consider these three concrete responses.

(1) Unlike many larger banks, community banks focus on the needs of local people and businesses. They channel most of their loans to the neighborhoods where their depositors live and work, thereby supporting and strengthening local economies.

(2) Because community banks are small businesses themselves, they understand the needs of small business owners. They offer nimble decision-making on business and personal loans, since they make their decisions locally. And they are more likely to consider other factors like personal circumstances, character, family and relationship history.

(3) Community bankers are deeply involved in local community affairs, serving on boards, attracting economic development projects, contributing to local charities and working with schools. …

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