Magazine article Working Mother

Party Planning

Magazine article Working Mother

Party Planning

Article excerpt

Nicki Keohohou, a cofounder of the Direct Selling Women's Alliance (www.mydswa.org), tells you how to jump into the fast-growing field of home parties.

HAVE A MISSION. Give people an emotional reason to get involved with your company. Maybe, like Susan, you're starting a home-party business to help working moms balance their lives. Or maybe you're giving a percentage of your profits to breast cancer research. Emphasize whatever it is that sets you apart from the conventional selling process. The more personal you are, the better.

CATER TO THE SMALL SHOPPER. Some people-your mother-in-law, your neighborcome to parties out of a sense of obligation. Make sure you have something inexpensive, such as a key holder or a wallet, for them to buy. At most parties, the typical sale is under $50.

UNDERPROMlSE AND OVERDELIVER. If your handbags are always on back order, expect your reps to walk away from your company, even if they're making fabulous money. Nothing kills faith in an owner faster than your failure to do what you say you'll do. …

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