Magazine article Drug Topics

Nicotrol Maker Working with Lung Association

Magazine article Drug Topics

Nicotrol Maker Working with Lung Association

Article excerpt

Smokers will soon be receiving more encouragement to kick their nicotine habit. McNeil Consumer Products has formed an educational partnership with the American Lung Association (ALA) to address the barriers people face as they try to quit smoking. McNeil, maker of the Nicotrol nicotine transdermal patch, plans to give ALA $2.5 million to use during the next two years on programs addressing smokers' frustrations and the promotion of lung health.

A national survey of more than 1,000 smokers identified many of the stumbling blocks to smoking cessation. The poll was conducted by Louis Harris & Associates on behalf of the Nicotrol brand.

The survey revealed that many smokers try to quit several times before they are successful-five times on average. This chance of failure often causes smokers to lose hope or to not try to quit at all. "The survey shows us that we need to change the way we view quitting smoking. Quitting is a process, and failure to quit should be viewed as a temporary setback-not a preconceived fate," said Ron Schmid, v.p. of communications at McNeil Consumer Products Co.

Most smokers tried to quit cold turkey, only to begin again after experiencing a stressful situation. …

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