Magazine article Mortgage Banking
Low.com Launches LiveChat, Spanish-Language Consumer Web Site
Los Angeles-based Low.com has launched two new offerings: A fully developed Spanish-language Web site and a real-time, Web-based customer-support chat interface called LiveChat. Both features are targeted at improving the number of potential consumers who search for home-buying information online.
Low.com developed a Spanish-language version of its consumer Web site to reach the growing number of Hispanic consumers who use the Internet. The new site (www.low.com/espanol) provides Spanish-speaking consumers with access to the same resources and lenders found on the English-language site, explained Low.com President Fred Hsu.
Hsu cited the study by Cambridge, Massachusetts-based Harvard University's Joint Center for Housing Studies, The State of the Nation's Housing 2006, which showed that growth in the number of Hispanic households over the next 10 years could exceed the 4.7 million increase projected for non-Hispanic whites.
"The Hispanic market is among the fastest-growing segments for mortgage loans," said Hsu. "Creating a site that caters to Spanish-speaking consumers is a natural progression for Low.com, as our goal is to provide information to a broad range of potential homeowners and connect motivated consumers to our network of mortgage lenders. …