Magazine article Drug Topics

'The Merchandising Development of the Decade'

Magazine article Drug Topics

'The Merchandising Development of the Decade'

Article excerpt

150 Years of American Pharmacy By Reid Paul

Editor's note: Throughout 2007, this column, which takes a look at some of the most important moments in the history of pharmacy, will appear in each issue as part of our sesquicentennial celebration. Tied with this column is a pharmacy history contest, which we are urging all readers to participate in. Monthly questions based on this column will be posted on the Drug Topics anniversary microsite. Contestants are eligible to win a Visa gift card of $250. For details about the contest, go to www.drugtopics.com.

Hailed as the "most sensational merchandising development since the open display," the Cosmetic Bar, a freestanding display of cosmetics and toiletries, was unveiled by Drug Topics in February 1940. In a full-page cover story, the magazine introduced a new innovation that would boost cosmetic sales 147%.

Dan Rennick, Drug Topics' editorial director, took a hands-on approach to the Cosmetic Bar, carefully measuring the most common cosmetics then for sale in most pharmacies to create a custom-designed unit. Drug Topics tested the Cosmetic Bar at three community pharmacies in New York, Chicago, and Little Rock, Ark. The results, the magazine reported, were overwhelmingly positive. …

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