Magazine article American Cinematographer

"Rock 'N Roll Tabletop"

Magazine article American Cinematographer

"Rock 'N Roll Tabletop"

Article excerpt

When Steve Bruni made his directorial debut for LTB Productions of Toronto to introduce a new Molson beer to the Canadian market, the usual progression of events was completely reversed.

"Normally, in the first agency meeting the story boards are done and details like the style and pace of the commercial are being discussed," explains Bruni. 'This time all we had was the concept, but how to photograph it really hadn't clicked in my mind. Then the agency played a tape of an electrified rock 'n roll version of the national anthem, O Canada, which was to be the music for the spot," Bruni says.

"To match the spirit of the music, I realized that we needed highenergy, unconventional lighting. And because I'm a long-time Unilux user, I had some ideas that I wanted to try. I took three heads and put them in sync with the camera. Then, I took two heads and didn't plug them into the camera at all. I let them run wild.

"It gave me random flashes. I know this is really the incorrect way to use strobes, but it worked, and the energy that leaped off the screen was incredible. …

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