Magazine article American Cinematographer

'Cool' Lighting Frees Hot Camera Work

Magazine article American Cinematographer

'Cool' Lighting Frees Hot Camera Work

Article excerpt

When asked what was his favorite shoot, director/cameraman J. Wesley Jones didn't hesitate. He immediately recalled a Molson Special Dry beer commercial shoot in Toronto from three years ago.

"It was a very complex shoot in Toronto for a Molson Special Dry spot," he recalled. "We had fiberoptics down inside a real beer bottle because we needed to show bubbles, foam and the label on the inside of a brown bottle."

The fiberoptics, in the form of an endoscope, was attached to a T-45 lens that was fixed at f45 on a PHOTO-SONICS 4B. That, in turn, required some heavy-duty lighting to do the shoot at 360 fps. As the lighting got too hot and threatened to break the beer bottle, Jones switched to cooler Unilux strobe units. That cooled off the bottle and turned some hot camera work into a successful commercial for Jones of EUE Screen Gems of New York.

At the time, this application of strobe lighting was being used only by a select few. Jones was able to use the lighting to break artistic ground instead of bottles.

"We had tested some tungsten and stuff like that," Jones says. …

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