Magazine article American Cinematographer

Crunch Time

Magazine article American Cinematographer

Crunch Time

Article excerpt

Olive Jar Animation has produced a new commercial starring Quaker Oats' Cap'n Crunch in a mixed media spot introducing Quaker's new cereal "Deep Sea Crunch."

The storyline: Condemned to spend his summer vacation in his backyard wading pool with his flea-bitten dog and his dull parents, Dave, bored beyond words, is rescued as the Cap'n bursts through the water's surface in his Deep Sea submarine.

Essentially two commercials in one, the :30 stop-motion and eel spot was created by first building and filming the sculpted figures, fabricated sets, and realistic water effects that make up the 3-D world of Dave and his suburban family. A motion control camera shot the 3-D portion of the ad, which was then rotoscoped and given to Olive Jar's eel animators. They then rendered Cap'n Crunch and his seven eel levels of shadows and highlights. After it was shot on film, the eel animation was transferred to D-1 videotape and composited with the 3-D animation. …

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