Magazine article American Cinematographer

Music Video Dp Says Unilux Brings Emotional Intensity to Screen

Magazine article American Cinematographer

Music Video Dp Says Unilux Brings Emotional Intensity to Screen

Article excerpt

Andre Banks, Director of Photography, and Lionel Martin, one of the hottest young directors of music videos in the film industry today, are avid fans of Unilux lighting.

The pair, who collaborated on the hit music video, "Humpin' Around," for Bobby Brown, credit Unilux lighting with helping them achieve the highenergy, animated look so critical to a successful music video.

In the Bobby Brown video produced for Classic Concepts, Banks needed to light a 30-foot-wide dolly run and a 15foot-deep stage. To achieve the greatest possible depth of field, Banks used 10 Unilux lights. Some of the lights were synchronized to flash at every frame, some at every third frame. The mixed flash frequency gave him the staccato effect he wanted to achieve in the video's rainy day dance sequence.

Unilux lights also enabled Banks to capture individual droplets and high energy splashes, enhancing the intensity of Brown's movements.

Banks, who serves as DP/lighting director on 70 to 80 music videos a year, has photographed videos for M.C. Brains, Michael Bevins and Jodeci, and worked with such famous production companies as Steve Horn, Inc., Gomes Loew and Griner Questa.

Banks, who has been using Unilux for about five years, recently conducted an interesting experiment with Unilux strobes. In a promo for Patti La Belle's new television show, "Up All Night," also directed by Lionel Martin, Banks mixed Unilux and tungsten light with Unilux serving as the key light.

What was unusual about the shoot was that Banks connected Unilux to a video instead of a film camera. …

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