Magazine article American Cinematographer

Points East

Magazine article American Cinematographer

Points East

Article excerpt

East meets West this month as the Greenberg brothers reunite. Richard and Robert Greenberg founded New York's R/Greenberg Associates together in 1977. In 1988, Robert left the company and New York to direct Little Monsters and other feature projects from an L.A. base. Now the brothers are back in business to launch RGA/LA Inc., a creative boutique specializing in the design and production of feature projects, including titles, logos, trailers, teasers, and special effects. RGA/LA will also develop original entertainment properties for film and television. * Post Perfect, which has been enhanced by the appointment of operations manager Mark Yang, created an efficient approach to postproduction for the PBS Nova series "Aerobatics," which will begin airing this month. Colorist Kevin Harold transferred dailies for the series, which incorporates stock footage and contemporary scenery to document the history of aerobatic aviation. Harold transferred the 16mm footage into video dailies, ensuring that all colors were retained for tape-to-tape transfer of the final edit. * Tape House VP/colorist John Dowdell was ecstatic when the facility became the first post house on the East Coast to install Time Logic's new computer flex software in an Ursa telecine suite. Now Dowdell can transfer Nagra's EDL to a floppy disk, which can then be fed directly into any nonlinear edit system, such as Avid, eliminating the need to search for cuts made during the transfer process. This technology drastically reduces the time needed to edit logs. Flex also burns onto the tape an "Information Window" which stores key code, time code, scene numbers, camera rolls and more. Tape House graphics/effects team Darleen Ruess and David Berkner were busy on a Terminator 2 Action Figures commercial titled "He's Back" for New York's Grey Advertising. Ruess and Berkner created an animated lightning effect which matches specific scenes from the live-action film and sets off the product logo in the open and closing of the actiondriven spot. Steve Dollinger of Film Realité New York directed for agency producers Stacy Kless and Jerry Samuelson, working with copywriter Alan Greenberg, creative director Homer Wright and art director Mike Bifulco. Jerry Shapiro of Jeff Dell Enterprises/New York edited the piece and composer Larry Nachsin of Manhattan's Mega Music created the score. * Broadway Video's senior editor Ralph Scaglione assisted Larkin Productions Inc. of New York in developing a sexy, 21/2-minute effects-oriented image presentation promoting and showcasing Good Morning America and hosts Joan Lunden and Charlie Smith. Scaglione took footage shot by Larkin over the past four years for Good Morning America commercials, plus material from recent shows, and combined them into a finished master. He used a handheld camera, then shot the master directly from the edit room monitor to create a low-tech, gritty desktop-video look. The process was repeated five times to develop different visual effects, then footage was cut back into the original master. Kaleidoscope moves, quick cuts, and image treatments lent a high-energy pizzazz. * Broadway Video Graphics designer Ada Whitney rose to the occasion for Lifetime Television when she created visual elements for a :60 spot promoting the network's "Room for Improvement Sweepstakes," offered $10,000 toward home improvements. …

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