Magazine article Information Today

Encyclopedia Britannica Lowers Price of Britannica CD 97

Magazine article Information Today

Encyclopedia Britannica Lowers Price of Britannica CD 97

Article excerpt

Encyclopaedia Britannica, Inc. has announced that it is setting the suggested retail price of Britannica CD 97, its award-winning encyclopedia on CDROM, at $150. The product, which has been in price testing, was previously sold for $299. For an additional $50, Britannica CD 97 customers can also subscribe to Britannica Online, which retails for $150 per year.

Don Yannias, chief executive officer, said: "We are offering consumers more Britannica content for less cost. For a total price of $200 customers receive a CD-ROM that contains not only the content of our entire encyclopedia, but 2,000 articles that do not appear in the printed set, Merriam-Webster's Collegiate Dictionary, Nations of the World, and access to Britannica Online, which has more than 5,000 links to other high-quality Internet sites and a host of other features, including current events and special sections on subjects such as Black History, the Olympics, and American Presidents."

Commenting on the price reduction, Yannias said: "Our recent consumer research gave us insights into what people think about our products, how they use them, and what they can afford. They confirmed many of our beliefs. …

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