Magazine article The Spectator

Mind Your Language

Magazine article The Spectator

Mind Your Language

Article excerpt

A NEW Church of England report has pointed out that some Christians fear that the so-called Toronto Blessing might be the work of the devil. I can't say, for I avoid such occasions like the devil, not out of fear of satanism but out of embarrassment.

Anyway what I was interested in was the title of the C of E report: The Toronto Experience. Just a few days before, Peter Mandelson had, with a great fanfare, given the Millennium Exhibition a new name: the Millennium Experience. Indeed he announced that he was 'rechristening' it, which seems in itself an inappropriate hijacking of a Christian term, especially considering what the millennium is the anniversary of.

The word experience, though, is a clapped-out example of publicity man's hype vocabulary. I thought that was fairly well known, for Dame Edna Everage had already made fun of it with her own Experience on television. …

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