Magazine article Workforce Management

Losing the Trail

Magazine article Workforce Management

Losing the Trail

Article excerpt

IN THE MAIL | from our readers

I READ WITH great interest Gina Ruiz's special report on how poorly companies are tracking candidate source in their online recruiting efforts ("Where'd they come from?" July 23). The All-RetailJobs.com study is truly stunning and deserves the industry attention provided by your publication. So many companies could be doing more to track candidate source effectively - it may even be built into their applicant tracking system (ATS) already - but they haven't been educated on how to maximize that capability.

I work with our clients and other companies every day to help set up the tracking tokens that Ruiz mentions in her story, and what we've found is that very often, all the proper sources are not even set up in the ATS. So again, even when there is the possibility of effective candidate source tracking, it's not being maximized.

Companies should be able to clearly and easily measure the ROI of their recruitment marketing dollars, and somehow technology is not consistently supporting them in this case. It's time for an industrywide standard for tracking candidate source that all companies, ATSes and job sites can easily follow. No menus or guesswork, just recruitment technology doing its job.

Jason Whitman, director of client services Indeed

Stamford, Connecticut

'LOGICAL' HEALTH CARE PENALTY

WHILE WE'RE looking for unhealthy employee behaviors to penalize with higher health benefits premiums (because such behaviors increase health costs), we're overlooking probably the biggest indicator of poor health - poverty ("Firm to Charge Employees for Unhealthy Ways," July 23).

All studies show that the poor are less healthy than the middle class and the rich. I suggest employers start increasing the premiums of those to whom they pay the minimum wage up to some appropriate percentage, say 300 percent of minimum wage. After all, if the share of health-coverage cost is to be based on how much health service you may potentially use, based on statistics, poor people are the unhealthiest group in America. They should be penalized accordingly.

As a corollary, since in most cases the richer you are, the healthier you are, premiums should be lowered the further up the pay scale one travels. …

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