Magazine article Workforce

Toys 'R' Us Recruits Grads with Games

Magazine article Workforce

Toys 'R' Us Recruits Grads with Games

Article excerpt

CORPORATE RECRUITERS SEEKing recent college grads face a daunting task. It's not easy to fight through the fierce competition for qualified job candidates among graduates in the most-needed disciplines. Compounding that problem, students today have a more sophisticated idea of what types of jobs they want and the types of companies they want to work for. As a result, more companies are turning to innovative new methods to target job candidates. In addition to an increased Internet presence, these methods include such unorthodox means as large-scale events that travel from campus to campus and on-campus image advertising to help position the companies in the minds of student prospects.

"Job recruitment at top schools, particularly for hightech positions, has been a problem for years, and it's getting worse," says Derek White, vice president of MarketSource Corp., based in Cranbury, New Jersey, and head of its College Recruitment Services unit. "Because of this, more companies are discovering that traditional recruitment methods just aren't enough. Internet advertising has helped, but our clients are doing much more to set themselves apart, establish clear and distinct identities among students and attract more and better qualified applicants. …

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