Magazine article The CPA Journal

Coaching for Success

Magazine article The CPA Journal

Coaching for Success

Article excerpt

What if, when you were age 21, one of the partners of your firm, whom you respected, invited you for a cup of coffee. Then after some initial chitchat the partner said to you, "I'd like to help you succeed in this business." What if that partner went on to say something like this: "We have several young staffers in our firm, but I'd like to work with you, coach you. We hired you because you are talented and I think you are outstanding. I want to help you succeed here or wherever your career takes you." And what if, over time, that partner followed through. He met with, watched over, guided, and helped you make better choices and avoid mistakes.

One of the crises many accounting firms are facing today is a scarcity of loyal, talented, and experienced people. Many of the best people gravitate to accounting firms that recognize, pay for, and appreciate them. Too many firms use a sink-or-swim approach with their young talent and often the firm is the loser in the end.

There is a better way to help cure this problem once and for all, if it exists in your firm. Develop a formal coaching or mentoring program. A marketing coaching program can promote a can-do attitude throughout your staff. It can have a dramatic ripple effect throughout your firm. …

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