Magazine article International Trade Forum

World Cup 2010: ITC Supports Tourism Development Kick-Off

Magazine article International Trade Forum

World Cup 2010: ITC Supports Tourism Development Kick-Off

Article excerpt

Officials, tourist industry leaders and community organizations from South Africa's Eastern Cape province met in Port Elizabeth in June to ensure the region uses the 2010 FIFA World Cup to create a solid basis for reducing poverty, through a lasting boom in tourism.

The event, the 2010 Tourism Readiness Stakeholders' Conference, was organized by the province's Department of Economic Development and Environmental Affairs, together with ITC.

Investment in lasting jobs

The province has high unemployment, with many people leaving rural areas to search for jobs in big towns and cities. The expected influx of 3.5 million tourists for football's World Cup is considered a business development opportunity. The region has substantial but largely untapped tourism potential in natural resources, wildlife, culture and history.

Eastern Cape will host six matches, and may also provide base camp and training areas for two teams from other countries taking part in the six-week competition.

"The hosting of the FIFA 2010 World Cup in our province provides an exciting opportunity to promote unity among our people and communities, creating sustainable economic opportunities to promote it as a destination of choice," said Eastern Cape's Premier Nosimo Balindlela recently. …

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