Magazine article International Trade Forum

Meet Our Readers

Magazine article International Trade Forum

Meet Our Readers

Article excerpt

Meet a long-standing partner at the Mongolian National Chamber of Commerce and Industry.

In the last issue, we began a new series featuring individual Trade Forum readers. The aim is to share ideas on how readers are using the magazine to get to grips with trade development trends and issues.

This time, Sambuu Demberel, Chairman and Chief Executive Officer of the Mongolian National Chamber of Commerce and Industry (MNCCI), shares his views. Since the 1990s Mongolia has become a market economy and joined the WTO. ITCs publications and programmes have helped Mr Demberel learn about trade and develop educational programmes for Mongolian business, government and academia.

Q How long have you been reading our magazine?

A Since 1990, when Mongolia started its system transformation, moving from a socialist economy to a market-oriented one. At that time, we did not know anything about market economy principles, international trade, trade development issues, etc. We just knew a little about market economies, but only textbook knowledge. Then I found a copy of the Trade Forum magazine in a friend's office. The content was quite new for me and very useful.

Q How did you decide to use it?

A I decided to do three things: first, to write to ITC asking them to send the Market Research Institute, where I had just been appointed director, all ITC publications. Second, to translate most magazine articles and use them in our promotional materials. Third, to use translated ITC material to create our training and research package. Seventeen years later our cooperation with ITC is very good. Over half of our business education series of 70 publications are based on ITC materials. We keep updating and enriching them, and have succeeded in developing the best foreign trade training curricula in the country. I read each new issue, and instruct my staff to use them in newspapers or training. Articles on business advocacy about trade policy have been especially useful. I don't often read the online version, though.

Recently, we hosted a conference sponsored by ITC on national export strategy and we showed ITCs Deputy Executive Director and his team what we have done with ITC materials and publications. …

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