Magazine article New Internationalist

Seriously.(TM): Trademark Travesty

Magazine article New Internationalist

Seriously.(TM): Trademark Travesty

Article excerpt

In a brilliant PR move, US healthproduct giant Johnson & Johnson (J&J) is suing the American Red Cross for, wait for it... using the red cross symbol on some commercial products the charity sells to raise funds for its disaster relief services.

The New Jersey-based maker of such things as Band-Aids®, Rogaine®, Tylenol® and Wart-Off®, is arguing that it has exclusive rights to use the world famous symbol for its own first-aid products and is seeking a court injunction ordering the American Red Cross to stop using the symbol on its commercial products.

The care bears at J&J are also demanding that the Red Cross hand over all their first-aid and emergency preparedness products for immediate destruction and are calling for unspecified damages. Bless their hearts.

The non-profit disaster relief charity sells branded first-aid kits as part of its fundraising efforts. According to the organization, it received only $2 million in revenue from the sale of such products in 2006. …

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