Magazine article Library Administrator's Digest

Oclc Study on Social Networking

Magazine article Library Administrator's Digest

Oclc Study on Social Networking

Article excerpt

OCLC has released the third in a series of reports that scan the information landscape to provide data, analyses and opinions about users' behaviors and expectations in today's networked world.

The new international report, Sharing, Privacy and Trust in Our Networked World, examines four primary areas:

Web user practices and preferences on their favorite social sites.

User attitudes about sharing and receiving information on social spaces, commercial sites and library sites.

Information privacy; what matters and what doesn't.

U.S. librarian social networking practices and preferences; their views on privacy, policy and social networks for libraries.

"We know relatively little about the possibilities that the emerging social Web will hold for library services," said Cathy De Rosa, global vice president of Marketing, OCLC, and principal contributor to the report. "More than a quarter of all Web users across the countries we surveyed are active users of social spaces. As Web users become both the consumers and creators of the social Web, the implications and possibilities for libraries are significant. The research provides insights into what these online library users will expect."

Among the report highlights:

The Internet is familiar territory. Eighty-nine percent of respondents have been online for four years or more and nearly a quarter have been using the Internet for more than 10 years.

The Web community has migrated from using the Internet to building it - the Internet's readers are rapidly becoming its authors.

Library Web site usage has declined from 30 percent of respondents in Canada, the U.K. and the U.S. in 2005 to 20 percent in 2007.

More than- a quarter of the general public respondents currently participate on some type of social media or social networking site; half of college students use social sites. …

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