Magazine article The CPA Journal

Website of the Month: CPA2Biz

Magazine article The CPA Journal

Website of the Month: CPA2Biz

Article excerpt

CPA2Biz (www.cpa2biz.com) is a for-profit marketing and technology subsidiary of the AICPA. The web portal debuted in 2001 and was reviewed in this column in September 2002. Much has changed on the site, which was redesigned about a year ago. Readers who have been using CPA2Biz only to order materials will find that the website has much more to offer, including free resources.

Website Organization

The redesign offers more navigational features, including tailored search aids for specific areas of the site. All pages have a top navigational bar for the "homepage," "store," "member benefits," "for your clients," "CPA marketplace," and "newsletters," each with additional drop-down menus. Above the main bar are links for "my account," "sign in," "catalog quick order," and "shopping cart."

A navigational index can be found below the keyword search on most pages. Left-side indices target the most popular features on the homepage. The bottom of each page has links to customer service features. Finally, the top of each page has a navigational path.

The homepage presents a broad overview of the site with highlights of particular materials. From the left-side index, users can browse by type of product, topic, or other resources. The center of the homepage promotes for-purchase resources. At the bottom of the homepage, a banner highlights "what's new."

Free Resources

Some of the best free features are located at the bottom of the main pages "store," "member benefits," "for your clients," and "CPA marketplace."

CPA2Biz offers webcasts that are free if users choose to receive no CPE credit, and low cost for those who choose the CPE option. CPExpress, also found on the CPE page under "more CPE options," offers a free 30-day trial for up to two free credits to registered users. Offerings include hundreds of CPA2Biz regular one-and two-credit courses. …

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