Magazine article American Cinematographer

What's New

Magazine article American Cinematographer

What's New

Article excerpt

(ProQuest: ... denotes obscured text omitted.)

IN PRODUCTS, SERVICES AND LITERATURE

CANON ANNOUNCIS DISCOUNT RINTAL PROGRAM TO INTRODUCE NEW C10 X 12 12.120mm MACRO ZOOM LENS TO INDUSTRY

Mr. Yasuji Asai, Manager of Canon Professional Motion Picture Products Division, recently announced a program designed to acquaint professional and student 16mm filmmakers with the firm's new 12-120mm Macro Zoom Lens. As an incentive, the program offers a $10 discount to individuals renting the C10 × 12 Macro Zoom lens for the first time at participating dealers.

Said Mr. Asai, "Once people have the opportunity to try our new Macro Zoom, we feel there's a good chance they will want one for themselves. Because of the lens' superior optical performance in conventional applications . . . and because of the many creative possibilities opened by its macro potential."

Possibly the most unique feature of the new Canon Macro Zoom is the effects which can be achieved with the aid of the zoom ring. In the "normal" (locked) position, the lens operates as a conventional zoom. By using the macro ring in conjunction with the zoom control, it is possible to rack focus from an extremely near subject to distant ones ... as for example, a businessman on the telephone just inches from the camera ... to a person on the other side of his desk ... to someone at the end of a long hallway. For the first time, it is also possible for a stationary 16mm filmmaker to "dolly" with a subject moving towards or away from the camera, maintaining constant field size and focus with a single control. For extra-closeup work, the Canon Macro Zoom focuses to within 1mm from the front element, with exceptional sharpness.

In conventional applications, the Canon 12-120mm Macro Zoom delivers results normally associated with prime lenses. An exclusive artificial fluorite element increases performance still further by diminishing chromatic aberration to neartheoretical limits.

Dealers participating in the program include: Adolph Gasser, Alan Gordon Enterprises, Camera Mart, Galaxy Film-Service, General Camera, Gordon Yoder, Helix, Mobius, Oscar H. Hirt, Photomart, Skinner Studios, Standard Theatre Supply, Victor Duncan.

THE FILMEX 1-SHEET SHOW, AN INTERNATIONAL EXHIBIT OF OVER 400 MOVIE POSTERS

An International Film Poster Art Exhibit, "The Filmex 1-Sheet Show," will be one of the major highlights of the Los Angeles International Film Exposition (Filmex) at the ABC Entertainment Center in Century City. Gary Essert, Filmex Director, announced that the Exhibit will be comprised of more than 400 motion picture posters from over twenty countries.

The non-competitive Art Show, which will be free to the public, opens March 1, 1975, two weeks before the Exposition and runs concurrently with the Exposition through March 26,1975.

The exhibit will be compiled from several collections including New York's Museum of Modern Art, the 1974 Cannes Film Festival poster competition, the Polish Film Museum, motion picture distributors in this country and abroad, private collections and from designers themselves.

The exhibit will be selected by a panel of the nation's most prominent graphic art authorities and will include international designers Saul Bass, Lou Danziger, Anthony Goldschmidt, Milton Glaser, Art Director of NEW YORK MAGAZINE, and Kenneth Donahue, Director of the Los Angeles County Museum of Art. …

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