Magazine article New Internationalist

Oz Broadcaster Goes the Whole Hog on Eco Guilt-Tripping

Magazine article New Internationalist

Oz Broadcaster Goes the Whole Hog on Eco Guilt-Tripping

Article excerpt

For years, Australian intransigence towards the Kyoto Protocol and its foot-dragging on domestic greenhouse gas reduction commitments has been the subject of derision by the international community. But the drought and flood-ravaged country may now be working too hard to be deep green and shed its dirty image with a snazzy new carbon footprint calculator aimed at kids.

The Australian Broadcasting Corporation's (ABC) new Planet Slayer website invites young children to take a greenhouse gas quiz in order for them to learn 'how big a pig" they are. At the end of the quiz, a cartoon pig explodes in a bloody mess and children are told what age they should die so that they 'don't use more than their fair share of Earth's resources'. Accepting the default choices in the quiz results in a message that tells kids they should die when they are nine years old - allegedly the target age group for the website. …

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