Magazine article Journal of Property Management

Market Solutions

Magazine article Journal of Property Management

Market Solutions

Article excerpt

Competitive spirit

Value Acceleration: The Secrets to Building an Unbeatable Competitive Advantage by Mitchell Goozé and Ralph Mroz shares howto leverage 20th century accomplishments into 21st century competitive advantage. This book shows where the source of competitive advantage now lies and howyou can achieve it in your company. Value Acceleration discusses the crucial need for process management in market ing, and offers a comprehensive process model of the entire marketing function and proven principles to manage your marketing process effectively and efficiently.

Visit www.valueacceleration.com for more information.

In case of emergency

GuideSafe from Prepared Response Inc., is a new online system that gives building owners and tenants instant access to emergency procedures. The Web-based solution prepares office workers for a variety of potential incidents from broken water pipes to terrorist attacks. Designed to bridge the gap until help arrives, GuideSafe is simple to use-tenants click a red icon on their computer desktop to access easy-to-understand safety procedures specific to their building. GuideSafe also allows property managers to communicate status updates to all tenants during emergencies. …

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