Magazine article New Internationalist

Belching out the Devil

Magazine article New Internationalist

Belching out the Devil

Article excerpt

Belching Out the Devil by Mark Thomas (Ebury Press, ISBN 9780091922931)

There is a company which manufactures and distributes concentrated sugary syrup and the way it conducts its affairs is the subject of Mark Thomas' enormously readable book. As Thomas explains, Coca-Cola does relatively little bottling of its product, preferring to outsource this to a vast network of franchisees. Of course, Coca-Cola owns or partowns some of these companies and dictates production methods, and marketing, using its vast advertising budget to lodge its 'brand image' in the head of just about every individual on the planet. This business model, as well as being highly profitable for Coca-Cola, means that it can - and does - claim that it has no legal or ethical responsibility for its franchisees' actions even when these result in pollution, illegality, and damage to communities.

Mark Thomas has clocked up the air-miles to hear the stories of the people Coke's publicity airbrushes out of its story. He listens to Indians, whose aquifers have been severely depleted by the Coke plant's extraction of millions of litres of water; to Colombian trade unionists threatened by paramilitary death squads. …

Search by... Author
Show... All Results Primary Sources Peer-reviewed

Oops!

An unknown error has occurred. Please click the button below to reload the page. If the problem persists, please try again in a little while.