Magazine article Parks & Recreation

Build It and They Will Come

Magazine article Parks & Recreation

Build It and They Will Come

Article excerpt

Tip-Off

YOUTH OUTREACH

How to reach children who seem interested only in video games and Web sites? How about building an "awesome" Web site aimed at "way-cool" kids, filled with games, challenges, tips and fun. What do you get? A Web site one nineyear-old called "sweet!" Oh, by the way, the site includes tips on getting active and eating healthy. What more could a parent ask for?

"Kids know how to reach kids, so we went straight to them for input," says Sylvia Rowe, president and CEO of the International Food Information Council Foundation, which developed the program through unrestricted grants from major food manufacturers.

You can visit the Busy Buddy site at www.kidnetic.com. You'll find an interactive character that talks to kids and encourages them to visit different sections of the site. "Betcha-- cant" entices kids to challenge their friends to beat their record for a certain physical activity. An online timed scavenger hunt, "Time Challenge," makes kids get out of their seats and scour their homes for common items. …

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