Magazine article Working Mother

Green Hero

Magazine article Working Mother

Green Hero

Article excerpt

Jessica lclisoy didn't realize it at the time, but the arrival of her son Ian 18 years ago also ushered in the birth of California Baby. Jessica, now 40, was looking for natural, organic products for her infant. At the time, there wasn't much on the market, so she decided to create her own natural skin-care line, dubbing it California Baby. Jessica, who also has a younger son, Miles, 15, recalls the skepticism surrounding organics. Convincing store buyers that moms needed a premium product for their babies- and would actually buy It- was Jessica's biggest challenge because the natural babycare category was so new.

California Baby, incorporated in 1995, not only produces natural products but also operates as an ecofriendly business. "We reduce, reuse and recycle anywhere we can," says Jessica, adding that her company will soon employ solar panels to provide 100 percent of the office's electricity. …

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