Magazine article National NOW Times

Love Your Body Campaign Challenges Narrow Beauty Standards

Magazine article National NOW Times

Love Your Body Campaign Challenges Narrow Beauty Standards

Article excerpt

Every day, women and girls are bombarded with countless media messages. Whether flipping through magazines in the checkout line, relaxing in front of the television after a long day, or noticing an ad on the side of a bus, women can't miss Hollywood and Madison Avenue marketing their products.

Often these sales pitches portray women as vulnerable, pliable objects, while pressuring them to conform to impossible ideals. In telling women that they're weak and their bodies need fixing, companies try to convince women that their goods and services are just what they need to make themselves over so they can attract a man and make other women envious.

This year, celebrity magazines created sensationalistic cover stories deriding Jessica Simpson's natural shape. Fashion advertisements continued to feature models styled and posed to appear drugged-out, helpless or victimized. And women's magazines maintained a focus on weight-loss, make-up and dating.

It is no surprise, then, that the United States is stricken by high rates of eating disorders, unhealthy weight-suppression tactics like smoking, and a fixation on cosmetic surgery procedures.

For more than ten years, the NOW Foundation's Love Your Body campaign has offered a response to this culture of distorted body image. By taking action against the roar of loud and disingenuous media voices, NOW Foundation encourages women to recognize their bodies as healthy, strong and attractive - and to engage in behaviors that affirm their health and natural beauty. The Love Your Body campaign assures women they are so much more than a collection of lips, legs, and breasts. …

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