Magazine article Information Today

Journal Bridges Print and Digital Worlds

Magazine article Information Today

Journal Bridges Print and Digital Worlds

Article excerpt

The American Journal of Archaeology (AJA), which offers the best of both publishing worlds to its readers with print and online subscription options, is now reaching out to a global authence.

AJA, the Archaeological Institute of America's academic journal published quarterly (January, April, July, and October), is giving its readers both print and digital options, each of which is available a la carte or via a combo subscription.

Kevin Mullen, the fulfillment manager for the Archaeological Institute of America, says the journal has experimented with several different business models since 2001. "At one point, we had all the content online for free in open access," he says. "And surprisingly enough, having the content online for free didn't erode the print subscriptions." One of the reasons for this is that most people find that reading a 30-page journal article online is not the easiest method, especially when you want to take notes as you're reading, he says.

AJA worked with Atypon Systems, Inc. to roll out its online version, which was officially launched in January 2008. …

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