Magazine article Work & Family Life

Understanding the Net Gener in Your Life

Magazine article Work & Family Life

Understanding the Net Gener in Your Life

Article excerpt

Understanding the Net Gener in your life

If you can get a handle on the Net Generation, you will understand the future, argues cyber guru Don Tapscott - and his new book, Grown Up Digital, offers an excellent roadmap.

Tapscott, management professor at the University of Toronto and Chairman of nGenera Innovation Network, provides a research-based description of Net Geners, young people between 11 and 30: how they act and think, their likes and dislikes and what makes them tick. He shoots down negative stereotypes about this generation to reveal a bright and imaginative group which has come up with new ways of acting, socializing, working thinking see Front Page

He argues that these people are changing every aspect of our society - from the workplace to the marketplace, from the classroom to the living room, from the voting booth

to the Oval Office.

In a section on "Transforming Society," Tapscott talks about social networks, citizen engagement and the cleaner, fairer world Net Geners would like to build. …

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