Magazine article The Crisis

The Wines That Bind

Magazine article The Crisis

The Wines That Bind

Article excerpt


Heritage Link Brands distributes wines from African vintners

After tasting wines made by Black vintners during a trip to South Africa's Soweto Wine Festival, Selena Cuffe was convinced that she had to share it with others back home in the U.S.

So in an effort to bring much needed exposure to some of the world's best wines, Cuffe and her husband, Khary, founded Heritage Link Brands in October 2005, and officially launched in February 2007 as a wine importer and distributor.

"There is such a rich history behind the wines on the African continent. Many people don't realize that South Africa has been making award-winning wines since the 1600s," says Cuffe, president and CEO of Heritage Link Brands. "My goal is to see these wines become household names."

Heritage Link Brands is distributed in 41 states. In fact, its wines were served at numerous events during the historic inauguration of President Barack Obama.

The brand has a variety of wines. There's the Continent Collection, wines produced by indigenous Africans. There's also the Diaspora Collection, which incorporates wines produced by those of African descent worldwide. Two of those brands are Divas Uncorked and Passages.

Divas Uncorked, a group of 10 women dedicated to educating others about wine, created an awardwinning Chardonnay. …

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