Magazine article Information Today

New Titles for the Information Professional

Magazine article Information Today

New Titles for the Information Professional

Article excerpt

The Accidental Library Marketer

By Kathy Dempsey

Foreword by Judith Gibbons

The Accidental Library Marketer fills a need for library professionals and paraprofessionale who find themselves in an awkward position: They need to promote their libraries and services in the age of the Internet, but they've never been taught how to do it effectively This results-oriented A-toZ guide by Kathy Dempsey - long-time editor of the Marketing Library Services newsletter reveals the missing link between the everyday promotion librarians actually do and the "real marketing" that's guaranteed to assure funding, excite users, and build stronger community relationships. Combining real-life examples, expert advice, and checklists in a reader-friendly style, this is the complete how-to resource for successful library marketing and promotion.

2009, 304 pp, softbound, ISBN 978-1-57387-368-0, $29.50

Library Partnerships: Making Connections Between School and Public Libraries

By Tasha Squires

Foreword by Gail Bush

Connecting to share ideas, resources, and programs offers school and public libraries an exciting means of achieving their own goals as well as those of the community at large. In this timely guide, young adult library consultant Tasha Squires delves into the many possible avenues for partnership, from summer reading programs to book talks to resource sharing and more. Her advice is designed to help librarians appreciate, communicate, and build on the benefits of these relationships to make the most of tight budgets, create resource rich environments, and promote the development of lifelong learners.

Library Partnerships is a must for any school or public librarian who wants to successfully connect and collaborate with other youth-focused professionals in their area.

2009, 224 pp, softbound, ISBN 978-1-57387-362-8, $39.50

Designing the Digital Experience: How to Use Experience Design Tools and Techniques to Build Websites Customers Love

By David Lee King

Foreword by David Armano

As website design and functionality take a mighty leap forward, today's marketers and site designers can harness the power of "experience design" to help customers quickly find information, make purchases, or participate - creating positive digital experiences that visitors not only remember but want to share with others. Here, David Lee King explains what digital experience design is, introduces a range of tools and strategies, and shares best practices. He shows how organizations can use experience design to distinguish themselves from the competition and uncork the viral marketing genie.

2008, 200 pp, softbound, ISBN 978-0-910965-83-5, $24.95

Library Mashups: Exploring New Ways to Deliver Library Data

Edited by Nicole C. Engard

Foreword by Jenny Levine

As web users become more savvy and demanding, libraries are looking for new ways to allow patron participation and keep their websites dynamically and collaboratively up-to-date. Mashups - web applications that combine freely available data from various sources to create something new - offer a very powerful way to meet patrons' expectations and provide exemplary web-based service.

In Library Mashups, Nicole C. Engard and 25 contributors from all over the world walk readers through definitions, summaries, and practical uses of mashups in libraries. Examples range from ways to allow those without programming skills to make simple website updates, to modifying the library OPAC, to using popular sites like Flickr, Yahoo!, LibraryThing, Google Maps, and Delicious to share and combine digital content.

This essential guide is required reading for all libraries and librarians seeking a dynamic, interactive web presence.

2009, 360 pp, softbound, ISBN 978-1-57387-372-7, $39.50

Virtual Worlds, Real Libraries: Librarians and Educators in Second Life and Other Multi-User Virtual Environments

Edited by Lori Bell and Rhonda B. …

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