Magazine article Public Finance

Doctors Call for Ban on Alcohol Advertising

Magazine article Public Finance

Doctors Call for Ban on Alcohol Advertising

Article excerpt

The marketing and advertising of alcohol should be banned as part of the battle to reduce binge-drinking by young people, according to the British Medical Association.

In a hard-hitting report, Under the influence, published on September 8, the BMA called for a crackdown on advertising and an end to cheap drink deals to halt rising levels of alcohol misuse. It said the ban should extend to sports and music sponsorship.

The cost to the NHS of treating the adverse effects of alcohol has been estimated at up to £3bn a year.

Dr Vivienne Nathanson, head of the BMA's science and ethics committee, said: 'Over the centuries alcohol has become established as the country's favourite drug. The reality is that young people are driiiking more because the whole population is drinking more and our society is awash with pro-alcohol messaging and marketing.'

She added: 'The BMA is not anti-alcohol. As doctors, our focus is to ensure that individuals drink sensibly so they do not put their health and lives in danger.'

Don Shenker, chief executive of campaign group Alcohol Concern, said the report confirmed the extent of the problem. …

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