Magazine article Work & Family Life

Quackwatch.com Weighs in on Açaí Berry Products

Magazine article Work & Family Life

Quackwatch.com Weighs in on Açaí Berry Products

Article excerpt

The azai berry from South America is a perfect example of a product heavily marketed on the Internet. Companies sell azai produds as a dietary supplement in the form of tablets, juice, smoothies, instant drink powders and whole fruit.

Marketers claim the berry can cure chronic illnesses, promote weight loss, boost energy, lower cholesterol, and improve skin, sleep, and heart health. But, as of 2009, there were no studies backing up these claims- and consumer complaints numbered in the thousands.

The website quackwatch.com, operated by medical communications expert Stephen Barrett, M.D., has debunked claims by açai produd promoters and exposed many other health-related frauds. "The best way to avoid being quacked," he says, "is to reject quackery's promoters."

Dr. …

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