Magazine article Medical Economics

Primary Care at a Crossroads

Magazine article Medical Economics

Primary Care at a Crossroads

Article excerpt

When you read or watch the news every day, when you see patients, when you talk to colleagues, and when you review your P&Ls, one thing is apparent- primary care is at a crossroads.

The issues you're facing right now are real- more real than they have ever been. You're already being directly affected by changes such as healthcare reform, Medicare penalties and incentives tied to EHR implementation, a shortage of primary care physicians as more doctors choose to enter the more lucrative specialty medicine fields, challenges related to third-party payments and reimbursement levels, and growing concerns about malpractice.

Although the practice of primary care medicine has always been fraught with change, at no time in history has what happens from here been more important And it's never been more crucial that your voice be heard.

Thaf s why we're launching a new initiative, Primary Care at a Crossroads. We will be featuring articles and analyses (and your input!) that will give you the tools you need to be successful during these times of change- or as they really need to be viewed, times of opportunity. Our mission at Medical Economics has always been to give you the tools you need to not only survive, but to thrive, in challenging times. While if s always okay to vent, we plan to remain focused on solutions and take-home information that are based on the current realities- because we know thaf s how we can best bring you value.

To accomplish our goals, we need you to be involved. We're looking for those of you who have ideas and experiences you would like to share and who like to write or talk- we'll share your thoughts with others through articles, blogs (traditional and video), and other formats. …

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