Magazine article Information Management

The High Cost of Web Content Management

Magazine article Information Management

The High Cost of Web Content Management

Article excerpt

A recently released report from Jupiter Media Metrix (www.jmm.com), "The Content Management Threshold," states that businesses are "overspending drastically" on digital content management solutions.

According to the report, highly optimistic predictions for Web-based business initiatives have led some companies to spend a steep $25,000 per non-technical employee annually to manage simple Web site content.

In many cases, customization, integration, and deployment costs can rise as high as six times the basic licensing fees.

Jupiter analysts say that organizations with Web sites that do not operate at scale are better off evaluating lower-cost solutions or even home-grown systems.

"We're seeing companies overspending on online content management systems mainly because they don't know how to solve their own content management problems properly," said Matthew Berk, Jupiter Research analyst. "The majority of first-tier content management platforms are only cost-effective at a very high scale. Despite the maturity of broad solutions, businesses must be vigilant about matching their content management requirements to an appropriate solution and its cost."

Despite the prevalence of costly, failed content management systems, most organizations still view content management as the key to operating their Web site and, increasingly, their enterprise. …

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