Magazine article Working Mother

Rub-a-Dub Dough

Magazine article Working Mother

Rub-a-Dub Dough

Article excerpt

In search of quality "me time," mom of three Lisa Nissanoff upgraded the bubble bath and made a splash in the spa biz. AS TOLD TO MICHELE ROBERTS

MY STORY: Great ideas often come to people while they're in the shower. I get mine in the bathtub. I was working toward my MBA at Stanford and trying to soothe the stress of studying with my nightly bubble bath. But the same old soaks I'd been taking since I was a kid just weren't cutting it anymore. Someone should upgrade the bubble bath, I thought. And my idea for ME! Bath was born. Lush scents, nourishing minerals, fewer bubbles and more spa-like sophistication-that's what an adult bath should be.

On a weekend trip to Vancouver, BC, my husband, Benjamin, and I discovered a shop that sold fist-sized bath fizzes. The idea was fabulous, but the products were not. We saw opportunity bubbling: a chance to improve on the product and create our own business. So we returned home to Los Angeles and transformed our apartment bathroom into a science lab. Benjamin developed a unique formula that resulted in our signature product, Bath Ice Cream. Each piece looks like a scoop of ice cream and fizzes and melts immediately when submerged in water, releasing aromatic oils that moisturize and nourish the skin. We created scents to recall favorite childhood memories: Birthday Cake, Lavender Lullaby, Magnolia, Cucumber Melon. ( came up with the name ME! Bath because I always consider my baths "me time."

We started selling our product at a local farmers' market in Palo Alto, CA, in 2002. Then I worked up the courage to walk into the Ritz-Carlton at Half Moon Bay with some samples. They purchased 200 ME! Bath Ice Cream fizzes for the spa right there on the spot. Once on the hotel's shelves, our product sold out in 48 hours- and soon, ME! Bath was featured at Ritz-Carlton spas and gift shops nationwide. …

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