Magazine article Screen International

Pohlad Winds Down Apparition, Seeks New Home for Tree of Life

Magazine article Screen International

Pohlad Winds Down Apparition, Seeks New Home for Tree of Life

Article excerpt

Apparition is winding down 13 months after its official launch as owner Bill Pohlad laid off the final 11 employees in the Los Angeles and New York offices today [7].

It is understood Pohlad notified the remaining staff including marketing chief Kirk Iwanowski and publicity head Martin Marquet this morning [7]. Eight staff were based in New York and three in Los Angeles.

Meanwhile the seemingly interminable distribution saga of Terrence Malick's The Tree Of Life [pictured] continues as Pohald is in advanced talks with CAA to find a new distributor.

Pohlad produced The Tree Of Life under his River Road Entertainment label. Summit International handled pre-sales to foreign buyers.

Today's developments follow the shock departure of Pohlad's partner Bob Berney on the eve of Cannes last May after the executive grew tired of sluggish decision making on the acquisitions front.

In June Pohlad laid off 15 staff from the bicoastal offices and brought on Tom Ortenberg as a consultant to advise on distribution and marketing strategy for The Tree Of Life. …

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