Magazine article Working Mother

Why I Work

Magazine article Working Mother

Why I Work

Article excerpt

When this handbag junkie turned her passion into a multimillion-dollar online business thanks to eBay, the Fairfield, CA, mom of four opted out of a law career.

* We had no money coming in but a lot of money going out when I was in law school back in 1999, and my husband was in medical school.

* I got the idea for my business at a mall while shopping at a Gymboree. A woman was buying a stack of blankets for $17 each. She said she'd sell them on eBay for $40.

* eBay was something I thought I could do. So I started selling everything in our house that wasn't nailed down and that was easy to ship.

* I soon began selling my own handbags. I've always loved fashion, so I came up with Fashionphile.com as the name of the business.

* These days I sell high-end bags like Louis Vuitton and Gucci that have been preowned. If someone buys a Chanel handbag for $1,000 and gets tired of it, we sell it for her.

* But when I was starting out I'd buy bags on sale at luxury department stores and resell them on eBay. I had a good reputation for authentic luxury bags.

* There's enough room for lots of people to sell on eBay. What I think worked was that I was very responsive to customers. I answered emails promptly. I shipped items in new, clean packing materials.

* When you're selling an Hermès bag for $28,000, you need to develop a good feedback rating so that people trust you enough to send the money first. When someone said a bag was smaller than she thought it would be, I gave her a quick refund. …

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