Magazine article Screen International

Asian Film Market Participation Jumps 44%

Magazine article Screen International

Asian Film Market Participation Jumps 44%

Article excerpt

The fifth Asian Film Market in Pusan, Korea wrapped this week after a four-day run with 108 companies from 26 countries representing a 44% increase in participation.

Thirty-nine films from ten countries were screened.

CJ Entertainment's senior vice president and head of international sales and distribution Kini Kim said: "Of the past five years, this Pusan yielded the best results. Before, it was more a bridge between TIFFCOM [the Tokyo festival market] and the American Film Market (AFM). This year we've signed more deals here. It's still a good environment to pitch and talk liberally. It would have been better if more Europeans had come, but between Toronto, MIPCOM, Rome and AFM, it seems they found it harder to come here. In some cases, even when they did send someone, it wasn't the actual decision maker."

Toei manager of international Tadayuki Okubo said: "It's been better than last year. I saw more people. It helps a lot to have a film in the festival. …

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