Magazine article Screen International

Italian Box Office, Admissions Register Strong Growth in 2010

Magazine article Screen International

Italian Box Office, Admissions Register Strong Growth in 2010

Article excerpt

The Italian box office is up year-on-year with admissions registering a 15.9% increase and $127m ([euro]94.5m) box office rising 23.3% year on year with 2009. The figures were released in Rome today during the annual exhibitors convention and cover January 1- November 21.

For the period, overall box office came to $852m ([euro]630m) with US films dominating with a 60.7% share of admissions and 63.81% of the overall box office take for $543m ([euro]402.6m).

The Italian portion (including co-productions) of the box office is healthy this year, registering 29.61% of the total admissions for $228m ([euro]169.6m) or 26.89% of the overall box office.

Without co-productions, the Italian quotient is still healthy and registered 27.08% of admissions and 24.73% of the box office for $138m ([euro]102.6m).

The figures were released in advance of the annual "professional days" industry event held in Sorrentino from November 29-December 2 in which exhibitors consign the "golden ticket" to the highest grossing films of the year as well as to other categories. …

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