Magazine article Drug Topics

Something Afoot

Magazine article Drug Topics

Something Afoot

Article excerpt

OTC

From arthritis to blisters to ingrown toenails, hurting feet present a huge public health concern, according to the American Academy of Orthopaedic Surgeons (AAOS), which states that 43.1 million U, S, residents suffer from foot problems - 1 in every 6 people.

The National Institute on Aging also warns us to be kind to our feet: 'Tears of wear and tear can be hard on them. So can disease, bad circulation, poorly tiimmed toenails, and wearing shoes that don't fit."

To prevent problems or to soothe already aching feet, many will welcome these new or repackaged foot-care aids.

Moisture support

Winter weather can be especially tough on feet, causing cracked heels and split skin. To introduce its foot cream to a national audience, the O'Keeffe's Company recently instituted several changes. New packaging, a more user-friendly website, and a nationwide advertising campaign will tell customers that O'Keeffe's for Healthy Feet provides guaranteed relief for dry feet that crack and split. The special formulation penetrates the rough, thick skin of soles and heels, bringing in moisture to begin the skin's natural healing process.

Antifungal

WellSpring Pharmaceutical Corp, is now shipping a rebranded Micatin Antifungal Cream carton that features English/ Spanish text and full Spanish drug facts inside, in a move to support compliance and education for the fastest-growing segment of the U, S, population.

"The UPC will not change as it is a rolling change from our current package," a company spokesperson told Drug Topics.

Nerve-pain relief

Topical BioMedics recently expanded distribution to include The Vitamin Shoppe and Pharmaca Integrative Pharmacy stores. The all-natural Topricin Foot Therapy Cream now comes in 2 sizes - a convenient 4-oz, jar and a 2-oz, tube.

Completely safe for diabetics, Topricin soothes the burning, throbbing nerve pain in the feet, as well as treating dry, cracking skin of the feet. In addition to relieving foot and ankle pain, Topricin Foot Therapy Cream helps to prevent damage resulting from use of high heels. It is used pre- and post-performance by professional dancers who really have to "stay on their toes."

Ceremides

Kao Brands Co, has reformulated its Curél lotions and repackaged them into white bottles, a change from the original blue bottles. With the addition of ceremides complex, Curél lotions replenish the ceremides lost to the elements. These lipid molecules are crucial to maintaining the skin's protective barrier and locking in moisture.

Shea butter

Curél Foot Therapy Cream is formulated with shea butter to deeply moisturize dry skin, healing cracked heels and smoothing tough soles. Urea helps to remove the thickened, callused skin that can develop on dry feet in the cold winter months, while vitamin E helps reduce dryness and flaking. Coconut milk, known for its anti-inflammatory benefits, soothes and softens.

Collagen

Available through Wound Care Innovations, LLC, CellerateRX activated collagen products are now being sold in retail pharmacies. The products previously had been used in healthcare settings such as the Veterans Health Administration.

In addition to providing the skin structural support, collagen can actively assist in wound-healing processes - especially in diabetic foot ulcers and skin tears. Collagen has been proven to trigger every critical process involved in the body's healing of diabetic wounds and helps establish balance in the patient's wound bed.

The patented collagen in CellerateRX products immediately provides the properties of activated collagen to the body. …

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