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Google Analytics: Understanding Visitor Behavior

Magazine article Online

Google Analytics: Understanding Visitor Behavior

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Google Analytics: Understanding Visitor Behavior by Justin Cutroni ISBN: 978-0-596-15800-2 Published: 2010 Pages: 224 pp.; softcover Price: $29.99

Available from: O'Reilly Media, Inc., 1005 Gravenstein Highway North, Sebastopol, CA 95472; (800) 998-9938; http://oreilly.com

We can never know too much about user behavior and what people are trying to do on our websites. Many libraries already use the free tool from Google, but how many are using its full capabilities? This practical guide, written by web analytics expert, Google Analytics Certified Partner, and instructor Iustin Cutroni, will help you make better decisions based on real data.

The book is aimed at anyone with a basic knowledge of web analytics. For instance, you need to understand things such as page views, click-throughs, cookies, and conversion rates. You don't need to be familiar with Google Analytics, as the author provides stepby- step instructions for using the tool. But before you use it, you need to understand the purpose of analytics in general and how it fits into the purpose of your organization and your website. The first two chapters help you examine your business needs. …

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