Magazine article Drug Topics

Rite Aid Offers 15-Minute Rx Guarantee

Magazine article Drug Topics

Rite Aid Offers 15-Minute Rx Guarantee

Article excerpt

CHAIN REACTION

Rite Aid is promising to fill prescriptions in 15 minutes or less. If a fill takes more than 15 minutes, the patient gets a $5 gift card. Company spokeswoman Ashley Flower said the offer is attracting solid consumer reaction. Professional reaction is less supportive.

"It lasted all of 2 days in New York," said Selig Corman, director of professional affairs for the Pharmaceutical Society of the State of New York, "The Board of Pharmacy heard about it and promptly told Rite Aid it was not acceptable. Rite Aid pharmacists were quite upset at the offer. That is the kind of pressure that leads to prescription errors. It's a dangerous policy."

Flower said the guarantee is designed to avoid pressuring pharmacists. The 1 5 -minute window starts after a script has been logged in and applies only to standard products that are in stock and do not require special attention. Scripts that require special handling, calls to the prescriber, extra attention for adjudication, or other professional services do not qualify Counseling is also excluded from the 15-minute limit.

Almost every chain has tried Rx fill time guarantees or promises at one time or another, said Mike Cohen, president of the Institute for Safe Medication Practices. …

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