Magazine article Journal of Property Management

Irem International Members Share How They Encourage & Support Tourism on Their Properties

Magazine article Journal of Property Management

Irem International Members Share How They Encourage & Support Tourism on Their Properties

Article excerpt

NASSAU, BAHAMAS

The Mall at Marathon, located in the center of New Providence Island, Nassau, is the largest enclosed shop ? ping mall in the Bahamas, and includes a 4,000 square foot Bahamian crafts store featuring 20 local artisans and all-Bahamian hand-made crafts.

Even though 1-2 percent of our customers are tourists, the Bahamas still gets five million visitors per year and we treasure the tourists from all over the world who frequent the Bahamas and The Mall. We have focused efforts to attract these tourists and to care for them once they are visitors.

While visitors are with us, we often provide them with escorts, directions and other services-like calling them a taxi or directing them to the several bus stops so they can catch a "jitney" back to their hotel or cruise ship. We make sure tourists feel at home by answering customer service inquiries with them before and after their visit.

Tourists can also visit our website www.themallatma ? rathon.bs or become fans of us on our business Facebook page, "The Mall at Marathon." We also advertise each year in the local tourism map and the "What-To-Do" guidebook-both of which have a distribution of about 500,000-and place them in high traffic visitor outlets, including entry ports, hotels, select stores and restau ? rants.

Another way we increase traffic to The Mall is by plan ? ning specific international events such as our Chinese New Year, St. Patrick's Day, Cinco de Mayo, Easter Egg Hunt and Annual Christmas Parade promotions. At times, we receive major celebrities or politicians at the mall stores or movie theatre, and are asked by local police to provide special security protection or escorting, includ ? …

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