Magazine article American Cinematographer

Fujifilm Premieres Exciting New Color Technology at NAB Show

Magazine article American Cinematographer

Fujifilm Premieres Exciting New Color Technology at NAB Show

Article excerpt

Fujifilm, a key participant in developing the revolutionary IIF-ACES color protocol, was on-hand at this year's NAB convention in Las Vegas last April to provide attendees with a first glimpse at the company's exciting new color management tool, which utilizes the IIF-ACES workflow.

Spearheaded by AMPAS (The Academy of Motion Picture Arts & Sciences) technology committee to help cmematographers get the most out of their digitally-acquired or scanned film images, the UF (Image Interchange Format) is a series of technologies that work in conjunction with digital sensors, scanners and color grading equipment to capture and hold onto more picture information than has been possible with previous file formats and systems. ACES (the Academy Color Encoding Specification} - a new way of defining color information digitally - isan integral part of the workflow throughout.

But all these new developments in digital imaging are of limited value without a way to precisely preview the images on set. Cinematographers making use of the IIF-ACES protocol are capturing much more information than can be properly displayed on any HD monitor and this is where Fujifilm's portable hardware-based color management solution (tentatively dubbed the CCBox) comes into play. …

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