Magazine article Vegetarian Times

Lauren Bush

Magazine article Vegetarian Times

Lauren Bush

Article excerpt

Sustainable style suits this former model

Since Lauren Bush cofounded FEED Projects in 2007, her career has ventured far beyond the runway. The donation built into the price of FEED'S organic cotton totes and other accessories makes the benefit of each sale tangible? purchasing a FEED 2 Bag, for example, feeds two kids in school for an entire year. Continuing her efforts to combine style with social good. Bush recently launched her own fashion label, Lauren Pierce, which sources fabrics hand-dyed by artisans in Africa. VT talked with Bush, veg since age 4, from FEED'S offices in New York.

Q What has been your greatest challenge so far with FEED?

A I had the idea to start FEED when I was in college. I'd seen the reusable bag movement about to take off, and I was involved with the United Nations World Food Programme; Td fallen in love with their project providing meals to school kids. When I discovered that the U.N. couldn't run a reusable bag business? they're too busy feeding children!? my business partner, Ellen Gustafson, and I decided to launch our own company. So, because FEED is an "accidental" company, the entire process has been a challenge. Every step along the way has come with a learning curve.

Q Could you identity a turning point for the project?

A I had my sights set on working with Whole Foods from the very beginning, especially since I grew up in Texas and the company is based in Austin. In May 2008, Whole Foods debuted the FEED 100 bag nationwide. [The sale of each FEED 100 bag provides 100 school meals to children in Rwanda. …

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