Magazine article Online

Macrowikinomics: Rebooting Business and the World

Magazine article Online

Macrowikinomics: Rebooting Business and the World

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*** Macrowikinomics: Rebooting Business and the World byDon Tapscott and AnthonyD. Williams ISBN: 978-1-59184-356-6 Published: 2010 Pages: 424 pp.; hardcover Price: $27.95 Available from: Penguin Group (USA), Inc., 375 Hudson St., New York, NY 10014; (212) 366-2372; www.penguin.com

The world envisioned by these authors is simplistic and connected. Extending the concepts of wikis and Wikipedia, they show how virtually every institution can benefit from the collaboration of the masses. From governments to universities to business and social interactions, they provide examples of instances when this wisdom of the masses works. What is lacking is a thoughtful analysis of the pitfalls and problems.

This book is written by the authors of the best-selling book Wikinomics and is primarily an extension of that work. Here the focus is global networkhow thinking and operating under nation states is making less and less sense. Now donâeuro(TM)t get me wrong: I think there is a lot of truth in this book, and I agree with the power of networksâeuro? …

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