Magazine article Screen International

Deathly Hallows Makes It a Hat-Trick at Competitive UK Box Office

Magazine article Screen International

Deathly Hallows Makes It a Hat-Trick at Competitive UK Box Office

Article excerpt

Warner Bros' juggernaut breaks into the all-time UK top ten as Captain America and Horrid Henry debut in top five.

Harry Potter And The Deathly Hallows: Part Two continued to weave its magic at the UK box office, grossing a further £4.6m from 576 locations at a week high screen average of £7,930.

Despite the good weather, the lure of Harry Potter remained strong during the UK's peak summer holiday period.

With a cumulative of £55.5m, the last in the mega-franchise broke into the top ten all time in the UK, overtaking tenth-placed Harry Potter And The Chamber Of Secrets (£54.8m). The film will surpass ninth-placed Casino Royale this week and should move beyond the third-best in the Ring trilogy The Lord Of The Rings: The Two Towers this weekend.

Paramount might have hoped for a little more from their latest big-budget comic-book adaptation Captain America: The First Avenger, which took £3m from 470 locations at a good screen average of £6,344, in second place.

With most of the 12-A film's target demographic now on holiday, the total was decent but far from spectacular, and only £500,000 better than the opening of Warner Bros' disappointing Green Lantern, let alone the superior debuts of Marvel fare such as Thor (£5.4m) and Iron Man 2 (£7.7m).

Disney's Cars 2 was the third-best of five films to gross over £1m in the UK, grossing £1.9m over its holdover weekend for an £8.2m total, £700,000 ahead of the 2006 original in its equivalent weekend.

The sequel marginally trumped Vertigo's Horrid Henry in their respective bids for the youngest cinema-going demographic, but played on 98 more screens than the UK production.

Warner's fourth-placed Horrible Bosses, the next in a growing line of counter-programming hopefuls, took £1.4m for £5.3m over its second weekend. While the comedy posted a commendable week-on-week decline of only 31%, Seth Gordon's comedy isn't inspiring UK audiences to the extent of Universal's smash Bridesmaids, which is still playing on 396 screens in its sixth week and has now grossed £20. …

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